Community Marketing Lead

Job description

Role Profile: The role aims to build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence. Responsibilities: · Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors. · Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use. · Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier. · Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards. · Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy. · Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures. · Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.

Requirements

• Diploma in business, Marketing or related subject. Bachelor’s degree would be an asset
• Minimum of 5 years’ experience in marketing or event management
• Background in the fitness industry is highly preferred
• Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.

Skills